As the most powerful media player with great influence in western China, founded more than 70 years ago, Sichuan Radio and Television(SRT), owns 9 radio frequencies, 9 TV channels, IPTV and mobile apps such as Sichuan Guancha and Shambhala Information，responsible for the operation of the Golden Panda Awards and Sichuan TV Festival.

The first Golden Panda Awards was successfully held in Chengdu, Sichuan Province in September 2023, which gathered top leaders and industry professionals from both home and abroad and was fully recognized. The awards honor outstanding film and television productions from around the world in four categories: Film, TV drama, Documentary and Animation. Held once every two years, the 2025 Golden Panda Awards will be hosted in Chengdu in September next year. SRT has successfully organized 16 Sichuan TV Festivals since 1991 and presented industry activities such as awards, forums, markets and screenings.

Its satellite channel Sichuan TV broadcasts programs such as Panda Wandering, variety shows, documentaries and TV dramas etc., forming a diverse content system labeled with humanities, history, music, culture and tourism, and cuisine. It broadcasts over 8,600 hours of programs throughout the year, of which 20% are self-produced programs and 46% are purchased programs.

The terrestrial channels of SRT cover 486,000 square kilometers of Sichuan, reaching over 90 million people. It broadcasts over 50,000 hours of programs a year, of which 44% are self-produced programs and 32% are purchased programs.

The new media brand Sichuan Guancha has 148 million fans on the web. Throughout the year, the numbers of video broadcasts and interactions rank first among short video accounts of provincial TV stations. The IPTV platform cooperates closely with telecom operators, with a total of 27.5 million household subscribers.

SRT is actively engaged in international collaboration and has completed a number of documentary projects with NHK, Phoenix TV, and teams from South Korea; this year, cooperative projects with FTV5 and an Italian production company are in progress. In recent years, films produced by SRT have won more than 60 prestigious domestic and international awards, such as the ABU Prizes, the Asian Television Awards, and the Documentary Award of FIPA.