湖南卫视、芒果TV隶属“亚洲品牌500强”、品牌稳居亚洲广播电视行业第二的湖南广播影视集团有限公司。湖南卫视是中国最具创新力、传播力、影响力的电视频道之一，连续20年蝉联“中国观众最喜爱的省级卫视”称号，连续20年保持中国省级卫视收视第一、广告创收第一、覆盖人口第一，全球覆盖人口规模19亿。芒果TV稳居中国长视频行业前三，位列亚洲新媒体品牌前十，多次荣获中国互联网企业前20强，平台24 岁以下用户占比高达64%，是中国最受 Z 世代喜爱的视频媒体。截至2023年底，芒果TV有效会员规模超6600万，芒果TV国际APP下载量超1.46亿。

向多元化商业模式发力转型，2021年，孵化了内容电商平台小芒APP，GMV实现三连跳，去年突破100亿元。2022年，湖南卫视、芒果TV深度融合，形成了全中国乃至全世界独一无二的双平台优势。作为重要战略布局和未来发展支点，2023年10月，金鹰卡通纳入芒果超媒，持续供给丰富的高质量亲子少儿内容，形成了湖南卫视、芒果TV、金鹰卡通、小芒电商“1+1+1+1”的超芒生态，扩展了芒果生态版图。

“芒果四平台”坚持内容为王，集结56个自制综艺团队、22个影视制作团队、38个新芒计划战略工作室，是中国规模最大的长视频内容生产基地。综艺方面，霸榜年度综艺，市场前十占八席，多赛道齐头并进，题材覆盖广泛，被中国网友总结为“芒果拍完了人的一生”；电视剧方面，《去有风的地方》《天下长河》等剧集市场热度与口碑双赢。2024年，将推出《乘风2024》《花儿与少年6·丝路季》等重点综艺超100档，《另一种蓝》《国色芳华》等重点电视剧80部，以及动画、纪录片、晚会等，持续稳定地向全球用户提供优质内容。

立足自身内容优势，广泛开展国际合作。2023年，芒果52部作品发行至海外，收获热烈反响。与此同时，与马来西亚Astro集团共同打造“芒果节目带”。与匈牙利国家电视台联合打造“电视中国剧场”，已规划《天下长河》《玉面桃花总相逢》等内容在匈牙利国家电视台播出，实现欧洲市场的重要突破。《乘风破浪》节目模式版权成功输出越南，连续15期在当地收视登顶，创下越南综艺招商之最。今年3月，芒果TV与越南头部媒体集团YEAH1达成战略合作，将推动《乘风》后续系列、《披荆斩棘》等芒果IP的越南版于年内上线，YEAH1旗下电视台黄金档开设“芒果时段”，未来将升级为“芒果频道”，触达越南1200万家庭用户。

Hunan Satellite TV and Mango TV belong to Hunan Broadcasting System, which is one of the "Top 500 Asian Brands" and ranks second in the Asian broadcasting industry. Hunan Satellite TV stands out as one of the most innovative, communicative, and influential television station in China. It has consistently earned the esteemed title of "Chinese Audience's favorite provincial Satellite TV" for an impressive 20-year streak, while simultaneously maintaining its position as the NO.1 in terms of ratings, advertising revenue, and population coverage among all provincial satellite TV channels in China, and reaches 1.9 billion people worldwide.Mango TV is ranked among the top three in the industry, one of the top ten new media brands in Asia, and has been recognized as one of the top 20 Chinese Internet enterprises many times. 64% users of Mango TV are under the age of 24, making it most popular video media platform among Generation Z in China.

The dual platform of Hunan Satellite TV and Mango TV has been transformed into a diversified business model. 2021, the content e-commerce platform Xiaomang Electronic Commerce APP was incubated, and GMV achieved a triple jump, exceeding 10 billion yuan last year. 2022, the deep integration of Hunan Satellite TV and Mango TV formed the unique dual-platform advantage in China and even in the world. As an important strategic layout and future development pivot, in October 2023, GoldenEagleCartoon was incorporated into Mango Excellent Media, which continues to supply abundant high-quality parent-child and children's content, forming the "1+1+1+1" super mango ecology of Hunan Satellite TV, Mango TV, GoldenEagleCartoon and Xiaomang Electronic Commerce, and expanding the ecological map of Mango.

"Mango Four Platforms" insists that content is the king, gathering 56 self-produced variety show teams, 22 film and TV production teams, and 38 strategic studios of Xinmang Project, which is the largest long video content production base in China.In terms of variety and reality shows, it has dominated the list of annual variety and reality shows, accounting for 8 of the 10 ten in the market, and is ahead in a number of content tracks, covering a wide range of topics, which is summarized by Chinese netizens as "Mango shoots the whole life of a person".In terms of TV series, episodes such as "Meet Yourself" and "The Long River" have gained both market heat and audience acclaim.In 2024, Hunan TV and Mango TV will launch more than 100 key variety shows such as "Ride the Wind 2024" and "Divas hit the road", 80 key TV dramas such as "Reblooming Blue" and "Flourished Peony", as well as animations, documentaries and gala parties, to continuously and steadily provide high-quality content to global users.

Based on its content strengths, it has extensively carried out international cooperation.In 2023, 52 of Mango's works were distributed overseas, reaping enthusiastic responses.At the same time, Mango TV co-created the "Mango Program Series" with the Astro Malaysia; jointly with Hungarian National Television to create "TV China Theater", has planned to broadcast "The Long River" and "YuMianTaoHuaZongXiangFeng" on Hungarian National Television, realizing an important breakthrough in the European market.The program model copyright of "Ride the Wind" has been successfully exported to Vietnam, topping the local ratings for 15 consecutive episodes and hitting the No. 1 spot in Vietnam's variety show investment. In March of this year, Mango TV has entered into a strategic cooperation with YEAH1, a leading media group in Vietnam, to promote the Vietnamese version of Mango IPs, such as the follow-up series of "Ride the Wind" and "Call Me By Fire" to be launched in this year, and to set up a "Mango Time Slot" in the prime-time slots of the TV stations of YEAH1, to be upgraded into a "Mango Channel" in the future, to reach out to the 12 million household users in Vietnam.